Brisbane Roar CEO Kaz Patafta and COO Zac Anderson recently travelled to Singapore and Jakarta to meet with Brisbane Roar’s owners, the Bakrie Group and sister club Persija Jakarta as the relationship between clubs begins to build.
Anderson shared that he and Patafta flew to Singapore first to meet with Brisbane Roar’s owners Nirwan Bakrie and Helmi Rahman to provide their management update.
The Brisbane Roar management team then travelled to Jakarta, to see the President of Persija Jakarta and their management team to discuss strategy and their team’s season thus far. The two clubs discussed ways they could work together, through football, commercial, marketing and fan engagement.
“An important strategic pillar for Kaz and myself is to have alignment between both clubs. This strategic partnership is a huge competitive advantage for us as a football club, a focus that hasn’t been explored in the past. We want to have a close relationship with our Indonesian sister club” Anderson said.
“Our relationship with Persija is important from a future strategic standpoint. Persija has close to 5 million followers across social channels and they have incredible reach across Asia. Kaz and I were at their game last Sunday and we saw first-hand the passion and connection Persija has with their supporter base. This particular game we witnessed 25,000 home Persija supporters, displaying an amazing network and connection to their local fans,” he added.
“There is a lot we can do in regard to the commercial relationship between Roar and Persija but also in regard to how we can network players, as we can offer our players exposure to the international market. We can also give their Indonesian players exposure to our Australian market.”
“There are ongoing discussions internally about how we wish to progress this relationship, but the most important thing is that we’ve opened communication lines, and we’ve flown to Jakarta. We’ve sat down with the key decision-makers at the club. And showed our genuine intentions to work collaboratively. There’s a clear runway and relationship that we want to move forward together.”