Brisbane Roar Sponsor BuyYourCar Reveals New Brand Direction

Brisbane Roar’s Principal Partner, BuyYourCar, has announced exciting changes to the business ahead of the team’s highly anticipated season launch event and kit reveal.

The brand’s evolution will see Queensland’s largest fixed-price car warehouse merge with fellow MCT Group company, Cars4Us – Australia’s most trusted car buying business. The consolidation will see both brands operating under the Cars4Us banner.

The venture has been undertaken in a bid to further support everyday Australians in their car buying and selling journeys, offering a seamlessly easy and convenient end-to-end retail experience.

MCT Group founder, Matt Wright, said while big changes were occurring for the business, the company’s passion for the upcoming 2022/23 season of the Brisbane Roar remained unchanged.

“We could not be more excited to kick off the season with Cars4Us emblazoned on the Roar’s iconic orange kit,” Mr Wright said.

“This merger between our two brands represents our desire to surpass expectations, a behaviour and mindset we believe we share with the Brisbane Roar.

“Our technology-led business allows consumers to enjoy an exceptional full-cycle customer experience which goes above and beyond any of our competitors.”

Cars4Us will host the official Roar 2022/23 season launch event at its Eagle Farm warehouse on Sunday 18 September from 11:30am to 1:30pm, sharing the first look at the new kit and offering attendees the chance to meet their favourite players.

First announced in June, the Principal Partnership will see Cars4Us in a multi-year deal as the Brisbane Roar returns to Suncorp Stadium for the first time since 2020.

For more information on the 2022/23 season launch event, click here.