Brisbane Roar is pleased to announce that Construction Skills Queensland (CSQ) has come on board as the club’s new Platinum Partner for the 2024/25 season.
CSQ is responsible for training and developing the Queensland building and construction industry and encouraging a new generation of entrants onto construction pathways.
In partnering with Brisbane Roar, CSQ has recognised the opportunity to speak to passionate young football audiences about exciting careers in construction.
This focus will be demonstrated through their naming and branding rights of the half-time heroes activation at both A-League Men’s and A-League Women’s season matches.
“Brisbane Roar are delighted to welcome Construction Skills Queensland on board for the upcoming season as an official Platinum Partner.
“We’re very thankful to the CSQ team for supporting our club and look forward to growing this partnership over the next year,” Brisbane Roar CEO and Chairman Kaz Patafta said.
CSQ CEO Geoff Clare said the partnership presents an opportunity to expand the reach of CSQ’s Construction Pathways campaign, which has focused mainly on high school students up till now.
“We have been busy spreading the word about careers in construction through programs and campaigns targeting high schoolers and their teachers and families.
“It is exciting for us to broaden the reach of Construction Pathways messaging to include the younger fan base and young families through Brisbane Roar.
“We see great synergies between the dynamic energy of the game and the unparalleled opportunities to progress in a successful construction career.
“There has been a real shift in how construction is viewed by the community, with more smart young people choosing construction as their first choice after school.
“Conversations and opinions about future careers are happening from an early age and we are excited to be able to spark some new thinking about construction in young Roar fans.”
