The A-Leagues are bringing the world of fantasy football to Australia, with the launch of their first ever Fantasy and Tipping Competitions for the 2022/23 Isuzu UTE A-League and Liberty A-Legaue season.
The unveiling of the twin men’s and women’s competitions marks a significant escalation of the A-Leagues engagement with its fans, and will be based on a uniquely comprehensive scoring system drilling down into players’ real-life performances.
It also makes the A-Leagues the only Australian sporting code to have a league-licensed standalone fantasy competition for women’s sport.
Under the sophisticated model developed for the new competition, players’ performances in the actual A-Leagues will be measured over a broad range of categories – allowing fans to compete against mates, colleagues or anyone in their league to score points based on real football in the A-Leagues.
Meanwhile, the A-Leagues Tipping Competition will test fans’ result-predicting abilities in both the men’s and women’s competitions, earning points to secure a position on the global leaderboard that will determine the winner of prizes.
Chief Commercial Officer for APL Ant Hearne said they wanted to create opportunities for fans to connect with the A-Leagues.
“The demand for fantasy and tipping competitions is huge,” Hearne said.
“This product helps fans to get more deeply invested in players and their performances, and helps fans to connect with one another to build social connections around the A-Leagues too.”
Both competitions are free to enter and will be available via the KEEPUP app and website.
The A-League Men has officially launched on Wednesday 21 September with the A-League Women to launch on Wednesday 12 October.
