PUMA partner with Brisbane Roar


Brisbane Roar is pleased to announce global sporting giant PUMA as its apparel partner for the next three Hyundai A-League seasons.

Brisbane Roar is pleased to announce global sporting giant PUMA as its apparel partner for the next three Hyundai A-League seasons.

As one of the most dynamic and progressive global sportswear companies, the partnership with PUMA is a huge boost for the club ahead of its title defence in the upcoming season.

PUMA has an extremely strong football pedigree and currently partners with English Premier League clubs Tottenham Hostpur and Newcastle United, while also partnering with the national teams the likes of Italy, Switzerland, Ghana and South Africa.

PUMA will provide the official playing kits for all associated Brisbane Roar teams, including the Youth and Women-s teams. PUMA is also Brisbane Roar-s official partner in relation to replica kits, fanwear and other merchandise.

Brisbane CEO Eugenie Buckley said PUMA-s brand strategy provided synergy with the club-s own philosophies.

“We-re extremely excited to have PUMA as our official apparel partner,” Buckley said.

“PUMA is known not only as a great football brand but also a great sports brand and that is something that we also aspire to here at Brisbane Roar

“PUMAS-s brand values are to be Fair, Honest, Positive and Creative and we feel this is a perfect fit with Brisbane Roar and what we hope to achieve in the long term for the club.

“PUMA have a reputation for quality and innovation, something the Ange Postecoglou and his players demonstrated on the pitch last season and something we are striving to match off the field.

“Brisbane Roar will be the only Hyundai A-League club to partner with PUMA, something we-re very proud of.”

Buckley said the three year contract was a sign of confidence in the club and its aspirations to become a significant player in the Asian football market.

Managing Director of Puma Australia Warwick Mitchell said the partnership with the Hyundai A-League club was and exciting move for the company.

“Internationally, the PUMA brand has a strong association with Football and it is great to have that association extend into Australia,” Mitchell said.

“It has been a deliberate strategy to carefully consider our entry into Football and we feel very confident about the Brisbane Roar brand with its loyal supporters and believe there is a very bright and successful future in our long term partnership.

“Our new partnership in Football compliments Puma-s leadership position across a sponsorship portfolio of AFL teams including Hawthorn and the West Coast Eagles and high profile athletes across all National codes including superstars Chris Judd, James O-Conner and Mitchell Pierce.”

The players have their new-season training kit, with a playing kit launch planned for later in August.

During 2010 PUMA recorded consolidated global sales of $A3.7 billion and an operating profit of $A276 million.