New Balance to Bring The Roar as new Official Apparel Partner

Brisbane Roar x New Balance

Brisbane Roar FC is delighted to announce that world-renowned sports apparel brand New Balance will Bring The Roar for the next three seasons as the Club’s new Official Apparel Partner.

The iconic manufacturer will inject more than 100 years of experience into the production of all playing, training and retail teamwear across the Roar’s A-League, Westfield W-League, Academy and E-League programs.


Brisbane Roar CEO David Pourre said the Club was delighted to be working with both New Balance and Belgravia Sports Apparel, the Roar’s new Official Retailer.

“We are extremely excited to be bringing such respected, knowledgeable partners into the Brisbane Roar family,” Pourre said.

“Our partners are incredibly important to us and we are proud that New Balance view our great club as the right fit for their first foray into A-League and W-League kit production.

“This is a business and brand admired for its innovation which will deliver immense benefits for us on and off the pitch.

New Balance home kit

New Balance W-League away kit

“Working with Belgravia Sports also enables us to better service our members and fans with wide access to all replica kits and merchandise items through in-store, online and game day sites.”

New Balance, established in 1906, are embedded in major global sporting markets through partnerships with teams and athletes including Italian giants AS Roma, Japanese side FC Tokyo and Premier League players Sadio Mane and Raheem Sterling.

Dean Howard, General Manager New Balance Australia and New Zealand, said: “New Balance is excited to be working with Belgravia Sports in partnering with Brisbane Roar FC.

“It’s an exciting multi-year partnership with this successful club and further strengthens our brand’s presence in elite sport.

New Balance A-League away kit

New Balance third kit

“This partnership represents an important step for New Balance in driving our growth ambitions in football.

“We will be working closely with the Club to ensure our partnership offers all members greater value and we look forward to communicating more about these opportunities in the near future.”

Belgravia Sports General Manager Operations Joe Siciliano said: “We are thrilled to collaborate with New Balance to deliver the new Brisbane Roar apparel program for the Club and its large, loyal supporter base.

“We look forward to rolling out the New Balance brand throughout the extended Roar football programs and community football in Queensland. We will deliver the fans a great range of supporter wear and can’t wait to see the New Balance Orange dominate the terraces for years to come.”

With the new home, away and third jerseys available from 23 August, Roar fans can pre-order right now by heading to brisbaneroarshop.com.au.

Pre-Order 2021/22 Kit